adidas and SCC Berlin have extended their partnership with the real,-
BERLIN-MARATHON until 2005, continuing an agreement which is oriented towards
professionalism and success.
"The real,- BERLIN-MARATHON is the most important single running event
in Germany. We are pleased to be making a long-term contribution to this top
international event", commented Oliver Brüggen, Press Spokesperson
for adidas Area Central.
As Official Sponsor and Supplier to Germanys biggest marathon, adidas will
continue to utilize the event in coming years to demonstrate its competency in
the running sector. adidas will also continue to underline the success of the
partnership commenced three years ago, with an offering of accompanying
activities. For example, adidas will continue to utilize the event as a
platform for retail partners, will send own teams to compete in Berlin and will
further intensify cooperation in the communication and marketing sector,
strengthening its successful involvement in athletics in Germany and around the
world. In addition to its presence at the real,- BERLIN-MARATHON, adidas also
plays an active role as Official Sponsor and Supplier to the prestigious
marathon events in Madrid, Boston, Paris, Prague, Rotterdam and London.
Together with its partner SCC Berlin, adidas will continue to underline the
attraction of the real,- BERLIN-MARATHON.