TAG Heuer is the new official timing partner for the BMW BERLIN-MARATHON. The manufacturer of Avant-Garde watches and chronographs, located in La Chaux-des-Fonds, Switzerland, has previously been most active as a sponsor of motor racing, but is now expanding its activities to partner with long-distance races, as well. TAG Heuer is also the timing partner for the TCS New York City Marathon and the Bank of America Chicago Marathon.
" We think marathons ensure very wide global visibility across all the communication media. Running a marathon requires great physical strength and even more mental strength, and this is even truer if you want to be one of the gallant marathon "finishers". We are proud that our " Don’t Crack Under Pressure " message is associated with this philosophy" said Stéphane Linder, President and CEO of the Swiss Manufacture.
Jürgen Lock and Christian Jost, the directors of SCC EVENTS, which organises the BMW BERLIN-MARATHON, expressed their satisfaction:" With TAG Heuer, we now have a timing partner that stands for precision and innovation, as well as for tradition. That is the perfect symbiosis for the BMW BERLIN-MARATHON with its fast course. We are looking forward to a successful cooperation."